Free Resource
Get your website content sorted — in 30 minutes.
Here's the truth almost nobody tells you up front: the hardest part of getting a new website isn't the design. It's not the technology. It's gathering everything that needs to go on the site — the words, the photos, the details about what makes your business worth choosing. This guide breaks it into a Fast Track (30 minutes, the essentials) and a Deeper Dive (for whenever you have more time).
The Fast Track
5 things every website needs.
- 01
The Basics
Name, tagline, contact info, hours, service area.
- 02
What You Do
For each service: what it is, who it's for, and what's true about how you do it differently.
- 03
Why You
Years in business, certifications, what makes you different — specific beats “quality and service.”
- 04
Proof
Testimonials, notable clients, photos.
- 05
The Ask
The one action you want a visitor to take.
The lens
The Five Questions every page has to answer.
- What
Your offer, plainly stated.
- Why
The story, the reason it exists.
- Who
Specifically — not "everyone."
- Worth
What someone gets, and why they should believe it.
- Next
The one thing a visitor should do.
These five questions are simple to ask. They're harder to answer well than they look — that's the part Copper Digital brings.
Ready to put it to use?
Download the full guide, or skip the homework and let us build it for you.